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Aripin, Z.A. et al. 2023. HOW BANK SERVICE INNOVATION AFFECTS THE VALUE OF CUSTOMER EXPERIENCE AND DECISION TO BE LOYAL. Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan. 1, 2 (Sep. 2023), 128–136. DOI:https://doi.org/10.58878/jissiwirabuda.v1i2.238.