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Aripin, Z. A., Ngurah Made Novianha Pynatih, & Ni Rai Artini. (2023). HOW BANK SERVICE INNOVATION AFFECTS THE VALUE OF CUSTOMER EXPERIENCE AND DECISION TO BE LOYAL. Jurnal Ilmiah Sains Sosial, Kewirausahaan Dan Kebudayaan, 1(2), 128–136. https://doi.org/10.58878/jissiwirabuda.v1i2.238