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ARIPIN, Zaenal Aripin; NGURAH MADE NOVIANHA PYNATIH; NI RAI ARTINI. HOW BANK SERVICE INNOVATION AFFECTS THE VALUE OF CUSTOMER EXPERIENCE AND DECISION TO BE LOYAL. Jurnal Ilmiah Sains Sosial, Kewirausahaan dan Kebudayaan, [S. l.], v. 1, n. 2, p. 128–136, 2023. DOI: 10.58878/jissiwirabuda.v1i2.238. Disponível em: https://ejournal.universitastabanan.ac.id/index.php/jissiwirabuda/article/view/238. Acesso em: 26 nov. 2025.