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Aripin, Zaenal Aripin, et al. “HOW BANK SERVICE INNOVATION AFFECTS THE VALUE OF CUSTOMER EXPERIENCE AND DECISION TO BE LOYAL”. Jurnal Ilmiah Sains Sosial, Kewirausahaan Dan Kebudayaan, vol. 1, no. 2, Sept. 2023, pp. 128-36, doi:10.58878/jissiwirabuda.v1i2.238.