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Aripin ZA, Ngurah Made Novianha Pynatih, Ni Rai Artini. HOW BANK SERVICE INNOVATION AFFECTS THE VALUE OF CUSTOMER EXPERIENCE AND DECISION TO BE LOYAL. JIS SIWIRABUDA [Internet]. 2023 Sep. 22 [cited 2025 Nov. 26];1(2):128-36. Available from: https://ejournal.universitastabanan.ac.id/index.php/jissiwirabuda/article/view/238