Perancangan Media Promosi Motion Graphic Upacara Adat Yadnya Kasada Untuk Gen Z

Authors

  • Garnis Primaula Putri Cahyaningtyas Universitas Pembangunan Jaya
  • Salwa Syifa Dwi Puteri Universitas Pembangunan Jaya
  • Sri Wahyuning Septarina Universitas Pembangunan Jaya

DOI:

https://doi.org/10.58878/sutasoma.v3i1.338

Keywords:

Upacara Yadnya Kasada, Motion Graphic, Perancangan, Media Promosi, Budaya, Indonesia

Abstract

Upacara Yadnya Kasada merupakan tradisi budaya suku Tengger di Jawa Timur yang memiliki nilai historis dan religius yang penting, namun kurang dikenal oleh kalangan muda khususnya gen Z. Salah satu penyebabnya yaitu kurangnya media informasi dan media promosi tentang budaya ini, sehingga penelitian ini bertujuan untuk memanfaatkan media digital sebagai media promosi upacara yadnya kasada dalam rangka melestarikan kebudayaan Indonesia melalui video motion graphic. Penelitian ini menggunakan metode kualitatif deskriptif untuk menggambarkan secara sistematis dan faktual mengenai upaya perancangan motion graphic dan efektivitas media promosi dalam menarik perhatian Gen Z terhadap tradisi budaya Upacara Yadnya Kasada. Metode perancangan karya mengacu pada teori ilustrasi, teori animasi, teori motion graphic, teori desain, serta strategi kreatif yang akan diaplikasikan ke beberapa media promosi Above The Line (ATL) dan Below The Line (BTL). Hasil penelitian diharapkan dapat menunjukkan bahwa media motion graphic yang dipadukan dengan penggunaan platform media sosial seperti Instagram efektif dalam meningkatkan kesadaran dan apresiasi budaya di kalangan generasi muda.

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Published

2024-12-24

How to Cite

Garnis Primaula Putri Cahyaningtyas, Salwa Syifa Dwi Puteri, & Sri Wahyuning Septarina. (2024). Perancangan Media Promosi Motion Graphic Upacara Adat Yadnya Kasada Untuk Gen Z. Jurnal Sutasoma, 3(1). https://doi.org/10.58878/sutasoma.v3i1.338

Issue

Vol. 3 No. 1 (2024): Desember 2024

Section

Sistem Informasi

License

Copyright (c) 2024 Garnis Primaula Putri Cahyaningtyas, Salwa Syifa Dwi Puteri

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